Welcome to our blog & news! Learn more about market development trends,
new clients, and get inspired by tips & tricks.
You might think, loyalty and racing? Is that a combination? But let me explain why loyalty and racing have always been a great combination, rather than a strange one. There are several types of loyalty: for brands, customers, relationships, friends & family, jobs, sponsoring. In racing it’s a combination of loyalty for a brand and […]
The rise of digital coupons: With the advance of technology, digital coupons have gained in popularity. “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020”, a report by Juniper, states that 1,6 billion digital coupons are ready to be delivered to consumers within 2020. This number is a clear signal that companies are now […]
It seems like almost every day, the Internet is celebrating the holiday. Many marketers take advantage of these days to boost the company’s activities and increase customer engagement. This July marks an eventful month with various special days. From food, sport to everything in between, there is a wide range of observance days worldwide during […]
Normally, many companies think of loyalty as a customer’s repeated purchase of a product or service. While it’s easy to put the concept into one heart-shaped box, it’s actually more layered than that. There are four types of customer loyalty: Inertia Mercenary True Cult Inertia: Inertia Loyalty optimizes the brand’s barrier to exist making customers […]