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You might think, loyalty and racing? Is that a combination? But let me explain why loyalty and racing have always been a great combination, rather than a strange one. There are several types of loyalty: for brands, customers, relationships, friends & family, jobs, sponsoring. In racing it’s a combination of loyalty for a brand and […]
3.48 billion social media users all over the world – put it simply, 45% of the total worldwide population is using social networks. The advance of social media connects the whole world and businesses obviously don’t set them out of the trend. A loyalty program and social media revolve around each other like yin and yang. […]
As we close out the second decade of the 21st century, the disruption levels in all aspects of the retail industry have never been higher. The old world is rapidly giving way to new and emerging ideas, while consumers are enjoying more and more power. Never before have people had this much influence on what […]
Loyalty programs are transferring from “nice-to-have” to “must-have” due to the fact that more companies evolve their businesses around customer retention and consumers’ demands for greater experience are getting higher than ever before. Both big and SMEs continue major improvements to their program by offering new and even-better benefits. 2019 has gone over half the […]