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You might think, loyalty and racing? Is that a combination? But let me explain why loyalty and racing have always been a great combination, rather than a strange one. There are several types of loyalty: for brands, customers, relationships, friends & family, jobs, sponsoring. In racing it’s a combination of loyalty for a brand and […]
Whether you are starting a new loyalty program or already have one, you need to know how much your loyalty points are worth. This information is what allows you to clearly show your customers the value of belonging to your rewards program. If you don’t know what your loyalty points are worth, you will have […]
What’s in an effective loyalty management system? Customers will opt out of your program if they are spammed with massive offers and irrelevant messages. A good loyalty management system should support a program and ensure its smooth running and efficiency. It’s a complete package of segmentation features, integrations, and API, self-service customer portal and notifications. […]
The holiday shopping season isn’t on the horizon … it’s here. In fact, some stores began launching holiday deals as early as October. And while consumers are seemingly ready and willing to buy, customer experience can make or break peak season for any retailer. Almost every shopper coming through your doors or visiting your website is seeking a […]