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You might think, loyalty and racing? Is that a combination? But let me explain why loyalty and racing have always been a great combination, rather than a strange one. There are several types of loyalty: for brands, customers, relationships, friends & family, jobs, sponsoring. In racing it’s a combination of loyalty for a brand and […]
What’s in an effective loyalty management system? Customers will opt out of your program if they are spammed with massive offers and irrelevant messages. A good loyalty management system should support a program and ensure its smooth running and efficiency. It’s a complete package of segmentation features, integrations, and API, self-service customer portal and notifications. […]
The holiday shopping season isn’t on the horizon … it’s here. In fact, some stores began launching holiday deals as early as October. And while consumers are seemingly ready and willing to buy, customer experience can make or break peak season for any retailer. Almost every shopper coming through your doors or visiting your website is seeking a […]
With the vast development of the loyalty industry, B2B enterprises don’t stay out of the edge. There are hundreds of loyalty programs for customers, but they are not limited to only B2C programs. B2B loyalty programs have been experiencing the extension as many companies operating in the field joined in. Building a B2B loyalty program […]