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The holiday shopping season isn’t on the horizon … it’s here. In fact, some stores began launching holiday deals as early as October. And while consumers are seemingly ready and willing to buy, customer experience can make or break peak season for any retailer. Almost every shopper coming through your doors or visiting your website is seeking a […]
With the vast development of the loyalty industry, B2B enterprises don’t stay out of the edge. There are hundreds of loyalty programs for customers, but they are not limited to only B2C programs. B2B loyalty programs have been experiencing the extension as many companies operating in the field joined in. Building a B2B loyalty program […]
While having a loyalty program is the best way to build a strong customer base and grow the business, knowing whether it’s delivering the results as expected is vital to get the optimal outcome. Understanding the relationship between key metrics for loyalty programs helps you determine how engaging and financially sustainable your program really is. […]