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You might think, loyalty and racing? Is that a combination? But let me explain why loyalty and racing have always been a great combination, rather than a strange one. There are several types of loyalty: for brands, customers, relationships, friends & family, jobs, sponsoring. In racing it’s a combination of loyalty for a brand and […]
VAS stands for Value Added Service. Apple & Google VAS are an important innovation for loyalty programs. From the merchant’s point of view, digital loyalty programs serve to increase customer retention and customer spend. Customers want convenience, benefits and security when they’re purchasing a product or service. Therefore, many brands are partnering with Apple and […]
The problem Updated Nov 2020 You are running a marketing company in which you offer multiple technological solutions to your clients. However, creating all these solutions yourself is expensive, takes a lot of time and knowledge. Most of the times it is not possible to create it yourself due to the lack of resources. A […]
This post is updated on June 16th 2020 Though it feels like we just celebrated all of our wonderful mothers, Fathers’ Day is approaching around the corner (If you’re bad at memorizing, it is on this Sunday 21st June). For retail The day is as important as Mothers’ Day since it was worth $15.3 billion […]